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Blog — featuring all the things that capture our attention.

Here’s what we’ve been up to.

dec
Category — Thoughts

Empathy, a way to mutual success

Extolling the value of collaboration is nothing new. We all appreciate the importance and benefit of cross-pollinating knowledge, experience and ideas. But for much of the time, this process often stays within familiar boundaries.

jul
Category — Thoughts

Vulnerability in Business

There are a lot of posts already written on the importance of vulnerability in leadership - the value it brings, and the camaraderie and support it fosters. But how safe is it to express vulnerability in conversations with prospective or existing clients?

jun
Category — Thoughts

Green Technologies Paving The Way

Addressing the environmental crisis is one of the greatest tests in human history. For us to be able to tackle environmental challenges on a global scale, we need to build sophisticated tools that allow the collection and processing of vast amounts of information.

jun
Category — Thoughts

10 Tips For Promoting SaaS Solutions

With cloud technology becoming widely embraced, SaaS solutions are filling the market with promises of scalable and flexible alternatives to legacy systems. What helps them stand out from the competition?

may
Category — Thoughts

Promoting a software solution – what makes the difference?

Offset is a three-day creative fest of images, words and ideas that will hit you hard between the eyes. And the ears. And your toes. Firing all your senses and paralyzing your brain simultaneously.

apr
Category — Thoughts

Interview: Paul O’Hara, ChangeX

Without question, we have all played a part in contributing to the current state of our overproduced, over consumed, tired and polluted planet. Collectively, our choices and actions have created trends and behavioural norms that are destructive and reckless.

apr
Category — Thoughts

Using Design to Change the World

Without question, we have all played a part in contributing to the current state of our overproduced, over consumed, tired and polluted planet. Collectively, our choices and actions have created trends and behavioural norms that are destructive and reckless.

apr
Category — Events / Thoughts

Offset 2019

Offset is a three-day creative fest of images, words and ideas that will hit you hard between the eyes. And the ears. And your toes. Firing all your senses and paralyzing your brain simultaneously.

mar
Category — Thoughts

Green is the New Black

We as a society, we are becoming increasingly conscious of how our individual and collective decision-making affects our planet. This is having a profound influence how companies conduct their business. For organisations to survive, sustainability needs to underpin all they do as opposed to being a marketing buzzword included in a CSR policy.

feb
Category — Thoughts

Collaborating Innovatively

Extolling the value of collaboration is nothing new. We all appreciate the importance and benefit of cross-pollinating knowledge, experience and ideas. But for much of the time, this process often stays within familiar boundaries.

feb
Category — Thoughts

Artificial Intelligence: slave or master?

Artificial intelligence is not new – it already permeates our lives by being embedded in the majority of digital devices, software and services that we use.

nov
Category — Thoughts

No idea is a bad idea

Imagine if we lived in a world without ideas? There would be no imagination. No revelations. No transformation. Just a vacuum of sameness.

nov
Category — Thoughts

Why every business should follow the rules of comedy improv

Doing comedy improvisation on a weekly basis is my favourite outlet for creative expression. Many people confuse comedy improv with stand-up comedy. Other than requiring a stage and audience, the two formats are very different.

sep
Category — Thoughts

Making space to impress

When we discuss branding with other entrepreneurs, one of the things we emphasise is that a brand is so much more than a slick identity and well-designed print collateral.

aug
Category — Thoughts

You know when you know

When a friend falls in love with someone who they claim to be THE ONE, you might ask how they can be so sure. “You know when you know” is often the confident, assured response.

aug
Category — Thoughts

All work and no play

Leading a company is hard work – the expectations we set ourselves are high, the challenges we face never stop and the pressure is constant. Based on personal experience and that of many other CEOs I speak to, it’s more of an afterthought than a priority to take responsibility for our own well-being.

jul
Category — Thoughts

If you sell to everyone, you sell to no one

When a client wants an additional service you don't currently provide, it's often tempting to include it in your service offering. Tread carefully.

may
Category — Thoughts

So what’s the difference between branding and marketing?

Branding is often mistaken as relevant only to large retailers targeting a broad consumer base. Many founders of early stage startups or owner/managers of SMEs consider it a luxury rather than a necessity.

mar
Category — Thoughts

Is your brand an extension of your personality?

Tying yourself closely to your brand in the early stages of your business deserves proper consideration.

jan
Category — Thoughts

Put Your Strategic Plan Into Practice

When creating or growing a business, every entrepreneur comes across the same inevitable challenge – strategising. It is undoubtedly one of the most overwhelming activities to address, especially if you’re already knee deep in the operations and management of your venture.

jan
Category — Thoughts

Generic Content Serves No One

The words you choose to use can make a significant difference to how you are perceived by others. When you have that level of exposure, it’s worth ensuring your message resonates.

oct
Category — Thoughts

The Crown Jewel of All Strategies

A brand strategy is the crown jewel of all strategies because it captures the essence of who you are as a business.

oct
Category — Thoughts

How To Successfully Collaborate With A Creative Agency

An agency should never be afraid to challenge a client’s understanding of how they see themselves.

oct
Category — Thoughts

The Power of the Discovery Process

Making something known or visible through a process of discovery between an agency and its client is only achieved if both parties show up with an open mind and a willingness to actively participate.

jun
Category — Thoughts

How to assess a creative agency’s online portfolio

Three important questions to ask yourself when you’re assessing a digital agency’s portfolio of work.

jun
Category — Thoughts

Free Design Concept? Just no.

A tender document arrives into our inbox. It looks like an interesting project. It’s completely within our capabilities. Include a design concept as part of the submission? Oh.

jun
Category — Thoughts

5 Reasons Why Companies Underperform Online

Many companies invest a lot of their budget in search marketing to drive large volumes of traffic to their website. What if your website does a poor job at winning visitors over?

jun
Category — Thoughts

Mental Fitness for Business Success

Mental Fitness helps individuals feel less overwhelmed, less exhausted, more in control and more excited about what the future may hold.