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Political Party, Ireland

Green Party

A political party taking a stand for a more sustainable economy, that creates a community and a flourishing environment for all.

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01 — the brief

Hearts and minds

With the main focus on the organisation’s expansion, the purpose of the new website is to act as a catalyst to grow memberships, get donations and win votes. It was essential for us to clearly represent the Green Party as an active and instrumental proponent of environmental and social change within Ireland.

02 — the process

Connecting

Our creative process involved an in-depth, empathic approach that allowed us discover and communicate the Greens’ vision and manifesto in a way that the Irish people can relate to and act upon.

03 — solution

Driving change

It was essential for us to represent the Green Party as an active and instrumental proponent of social and environmental change in Ireland. We curated a video that gives a series of snapshots of Irish life to support the message that we need to take collective responsibility for our future.

The overall experience is designed to present the party as a party of the people. It was important that the website contained no political posturing or ambiguous language. Our narrative needed to show the Green Party as a proactive party focused on achieving reform and positive change on the back of campaign activity and volunteer support. We used clear, simple language, together with a clean architecture and bold, friendly typography.

04 — responsive build

Accessibility

Pitching to a nation of voters of all ages and backgrounds, it was important that the mobile experience was visual and the content was easy to access.

We found Artizan to be one of the most friendly and professional organisations we have ever worked with. The level of service they provide is of the highest quality.

The Green Party

When we saw the design that they created for us, we couldn’t believe how well they had understood our requirements. It was what we had hoped for and much, much more.

Throughout the development and testing stage, they were fully responsive to our wants and needs. While other agencies might just give you what you ask for they go the extra mile and offer you helpful suggestions and ideas that you would never have thought of. They were so professional and fun to work with, it made the whole experience of re-doing our website so much more easy and enjoyable.

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