Our website uses cookies

Rotate your phone

Once that’s done you’ll be able to experience the c2o website perfectly.

Political Alliance — Brussels

Greens | EFA

Highlighting the systemic transformation required to tackle the damage being done to our planet by global trading.

Say hello View website
01 — the brief

Telling it as it is

The objective for this microsite was to generate awareness of the impact of global trade from a variety of angles and encourage downloads of the full trade paper.

02 — the process

Raising awareness

Highlighting the impact of globalisation from a number of angles required striking and emotive imagery to authentically convey the current situation. it was important for us to project a solution-orientated focus to the site and avoid negative or sensationalist scaremongering. We worked on the copy to condense it into bite-sized statements that give the visitor a visual snapshot of what the challenges are and what can be done to address them.

03 — the solution

No time to waste

To strengthen the narrative, we created a clear visual separation between the “current situation” and “what needs to change”. The latter presented lighter and brighter imagery to communicate the positive impact that will occur if the paper’s proposed solutions are implemented. When it cames to communicating the 12 bold steps put forward by the Greens | EFA, we relied on colour and typography to make the list of actions striking, engaging and easy to digest.

04 — responsive build

Mobile design

It’s important to us to ensure that the mobile experience is both visual and user-friendly to maximise impact and engagement. Matching movement in the forest as the user moves their phone makes the mobile experience more real and immersive.

Artizan's precision in delivering an elegant showcase of complex information in web-form has been a triumph.

Simon McKeagney — Editor and Campaign Manager, The Greens | EFA

Their adept visual storytelling has allowed us to explain in simple terms the concepts behind our policies, in a beautiful way.

Artizan’s service was professional and swift, problem-solving was creative and efficient, and the final product was sleek and beautifully designed. They are also great fun! We would happily recommend them to colleagues for future projects.

Feeling Feeling the magic?

Let’s talk about
making a difference.